“NO” need not be the end of a communication, only the opening of the next.

True story: He invited her to come out so they could spend time together at a nearby park.

What did happen: She said, “NO.” He took it personally and got mad. It turns out that all she needed was a half hour more to finish her hair.

What could have happened: To her, “No” he could have simply said, “AND…?”
The communication would have continued. He would have understood, “I need a half hour to finish my hair.” He could have responded, “OK, I’ll wait and we can go together, Okay?”

The two of them would have ridden off to the park for a nice afternoon together.

The moral of the story?

The most loving and cooperative response to any “NO” is an “AND…?”